Avast Free
Antivirus
COMMERCIAL
Avast Free Antivirus is used by millions of users all over the world. We are very happy that we had the opportunity to create a 3D animated video for the key product of one of the most successful Czech companies.
01
BRIEF
The goal was to introduce 6 layers of security for Avast’s new product – Avast Free Antivirus, a tool for PC protection.
02
SCRIPT/STORYBOARD
The video’s concept is based on the battle of policemen against criminals. The 6 layers of protection are represented by various situations; like a police chase, lab tests, body scanners for weapon detection, etc. This results in the video being composed of short videos which metaphorically describe the 6 layers of protection.
A short part from animatic
03
STYLEFRAMES
SCENE 01
What makes Avast Free Antivirus the best choice for your PC?
Spinning golden trophy with the Avast Logo and a ribbon meaning 30. A hand reaching for the trophy from the side is being cuffed.
SCENE 02
Scans for phishing sites and risky malware, whenever you’re online
Police car riding around patrolling
SCENE 03
Compares files against known malware in our giant threat database
Comparing a database of mugshots to the photo on the right.
SCENE 04
We pretend to be your computer, running files to test them.
Malware with a suitcase is entering the sliding door. (Above the door we see a “Your PC” sticker covering the Avast logo.)
SCENE 05
We check a second time to see if the file acts even remotely similar to known malware.
Malware is being checked by a metal detector which starts to flicker
SCENE 06
If we’re still unsure about a file, we’ll study it in the Avast Threat Labs
Policeman in a crime lab working with lab equipment.
SCENE 07
Finally, we monitor your processes to make sure they don’t do anything dangerous.
Police car is following and stopping the suspicious malware car.
SCENE 08
Join the world’s largest and strongest threat detection network.
Policeman saluting with a medal around his neck.
04
BREAKDOWN
Here you can see the comparison between the bare structure and the final scene.
05
QUOTATION
“Motionhouse did a fantastic job and we are happy to share the result with our customers”
Helena, Avast
CREDITS
Creative Idea – Radek Pšurný
Script – Avast & Adam Mihalov & Michal Černý
Voiceover text – Avast Intern team
Art Direction – Adam Mihalov
3D Design– Karel Kvasnička, Michal Černý
Animation – Michal Černý
Sound design – Jiří Machů