Aukro
TV COMMERCIAL
For Aukro, an online auction company, we created a TV spot with a fresh gradient visual.
01
BRIEF
The task was to create a video that briefly and strikingly highlights the existence of this online marketplace.
02
SCRIPT
The whole video revolves around the sentence “Success does not just happen!” We chose to make a quick montage of particular life moments such as graduation, conquering the mountains etc.
03
STORYBOARD
The visual style of this project was decided at the beginning. That's why the illustrations already have a final look at this stage.
04
STYLEFRAMES
The orange hue of the video refers to the actual logo of Aukro. The secondary purple color was then chosen for contrast.
CREDITS
Script – Ivan Floreš, Adam Mihalov
Creative Director – Ivan Floreš
Art Director – Adam Mihalov
Animation – Ivan Floreš
Sound design – Jiří Machů