Isadore
COMMERCIAL
Product video for company Isadore, a Slovakian manufacturer of handmade cycling apparel
01
BRIEF
Idea was to create a video, that would introduce new collection called Alternative, the first cycling jersey made entirely from recycled materials
02
SCRIPT
Story of the video shows us the process of dissolving the waste, represented by a plastic bottle in the nature, and following the creation of the final cycling jersey
03
STORYBOARD
In the pictures we see some basics drawings of the compositions and animations which got a bit of a rework during creation of the animatic
04
STYLEFRAMES
05
BREAKDOWN
CREDITS
Concept – Radek Pšurný
Creative Director – Michal Černý
2D Artist – Adam Mihalov
3D Artist – Karel Kvasnička, Michal Černý
Animation – Michal Černý
Sound design – Jiří Machů