S-power
TV COMMERCIAL
For S-power, a photovoltaic company, we created a TV spot which aired during Wimbledon. The video combines a 2D and 3D style that makes you feel the sun's warming rays and positive energy.
01
ANIMATIC
An animatic is a video that gives the viewer an accurate outline of the final product. The visual isn´t definitive, but the timing of the scene is final. In this example, the time of the sequence is the same, but the speed of the camera approach changes.
02
STYLEFRAMES
We always use original color combinations to match the atmosphere of the video. In the case of S-Power we present a summer positive mood, so after many drafts we chose warm colors with an orange tinge.
03
VISUAL STYLE
Videos in which the characters don't play a major role offer space for minimalism. S-Power is the perfect example with its faceless characters. it wasn't necessary to radically modify the style which was set in the storyboard.
CREDITS
Script – Ivan Floreš
Creative Director – Ivan Floreš
Art Directon – Adam Mihalov
3D design – Karel Kvasnička, Adam Mihalov
Animation – Ivan Floreš
Sound design – Jiří Machů